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Each year AAGL hosts a Global Conference of Minimally Invasive Gynecology. The event spans an entire week, and offers multiple accredited courses for medical professionals each day. Hundreds of people register for the event each year and each registration is unique, as there are so many different options available to each registrant, including what types of meals the registrant prefers.

On the front-end, Threemagination built an online registration system that stepped the users through the registration, interview style, to build their complete itinerary. Once complete, the system built the custom syllabus and badge with a unique barcode for each attendee.

The barcode that was generated on the badge identified which courses the registrant would be allowed to attend. This served two purposes. One, AAGL scanned each badge upon entering a course to make sure the guest had paid for the course. Two, each attendee would have their badge scanned at each course to make sure they got proper credit for attending the courses.

On the back-end, AAGL had the ability to view each attendees itinerary, make adjustments, and add notes. Additionally, the system would export all data to their bookkeeping system.

AAGL has used four different online registration systems in the past, and each year was plagued with major issues. We are pleased to have been part of the first Global Conference in which the online registration system created less work for AAGL, not more.

Every year, AAGL elects its new board of directors from amongst several thousand worldwide members. Since the voting began in the late ’90s, AAGL had created paper ballots, mailed them to several thousand voters at great expense, and then tabulated the results by hand to announce the new board members at their annual conference. Threemagination converted their balloting process to an online system. The goal was to eliminate several thousand dollars in postal costs, as well as to eliminate the costly and time-intensive process of counting the ballots by hand. As an added bonus, online voting allowed AAGL to monitor the number of members who were actively balloting in real-time, allowing AAGL to remind those who have not voted to cast their ballot before the voting period closed.

This year, AAGL is using their online voting system for the fourth year in a row. The system has saved AAGL thousands of dollars in personnel and mailing costs, and has resulted in the highest voter turnout in their organization’s history.


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During the 38th Annual Global Conference, we proposed a mobile site that allowed the attendees to view up to the minute information about the conference from their mobile devices. We provided a floor plan of the conference center, the user’s own unique itinerary, live news and events throughout the week, and complete course descriptions of all of the courses being offered. This was designed specifically to function quickly and be easily readable on all web enabled mobile devices, and was a big hit with a majority of the attendees.